“There were many great moments in the 2016 tournament, with outstanding individual and team performances, great crowds and new teams emerging as national contenders,” said Chris Dawson, chair of the Division I Women’s Basketball Championship Sport Committee and associate commissioner at the Pac-12 Conference. The NCAA completed 13 live broadcasts during Women’s Final Four weekend, reaching more than one million Facebook accounts and garnering more than 93,000 viewers who watched for an extended period of time. The women’s basketball Twitter account more than doubled in size from 41,847 followers before March 14 to 102,434 followers at the conclusion of the championship game on April 5.įacebook live broadcasts were a new element of the coverage this year. The platforms also set single-day impressions records (3.72 million) on April 5. The Women’s Final Four week alone delivered 382 posts (a 40 percent increase year over year) for a total of 10.5 million social impressions (a 64 percent increase year over year) across Twitter and Facebook. Total fan engagement increased 59 percent from 2015 and the audience grew by 68,147 (a 640 percent increase year over year). ![]() The women’s basketball tournament grossed a total of 23.2 million social impressions across Facebook and Twitter – a 63 percent increase over 2015. The average Women’s Final Four game on WatchESPN experienced a 40 percent increase in average minute audience, a 29 percent increase in total unique viewers and a 41 percent increase in total minutes viewed compared to last year’s championship weekend.įor the entire tournament, there were 36.7 million live minutes viewed, up 31 percent from the 2015 tournament. Those fans generated 4.5 million live minutes viewed, a 53 percent increase from 2015. Nearly 129,000 unique viewers turned to WatchESPN for the traditional telecast of the championship game, up 44 percent from the previous year. For all who participated in the games and many ancillary events, we hope you left feeling like winners as well.” Broadcast/digital viewership Congratulations to UConn, Lubbock Christian and Thomas More on earning national championships this week in Indianapolis. The feedback from having all three championships played together has been overwhelming. “Never before in our history have we had the opportunity to crown three divisional champions during a two-day period in the same city and same building like we accomplished this year. “I felt that we were able to deliver on a special celebration around the 35th anniversary of NCAA women’s basketball,” said Anucha Browne, the NCAA’s vice president of women’s basketball championships. The regional sites totaled 51,588 fans – 2,000 more than attended the 2015 regionals. The overall 2016 Division I women’s basketball tournament hosted 224,189 fans. The first and second rounds of the championship totaled 142,860 fans. The national championship game attracted 14,514 fans at Bankers Life Fieldhouse. ![]() The Women’s Final Four attendance totaled 29,741. This was another landmark event with all three women’s basketball champions finishing their seasons undefeated for only the third time in the sport’s history. In Division III, Thomas More College defeated Tufts University, 63-51. In Division II, Lubbock Christian University defeated the University of Alaska Anchorage, 78-73. The UConn title also made Geno Auriemma the only Division I basketball coach in history with 11 championships, passing UCLA men’s coach John Wooden. UConn’s Breanna Stewart also set a collegiate basketball record by being named the Women’s Final Four Most Outstanding Player for the fourth consecutive year.įor the first time in the 35 years of NCAA women’s basketball, all three divisions played their championship game in the same location during a two-day period. With an 82-51 defeat of Syracuse University, UConn earned its 11 th title, tying the University of California, Los Angeles, men’s basketball team’s all-time mark for Division I championships. The University of Connecticut Huskies won a fourth consecutive national championship – a first-time occurrence in Division I women’s basketball. It was a record-setting weekend, both on and off the court, at the 2016 Women’s Final Four hosted in Indianapolis, as well as for the entire NCAA Division I Women’s Basketball Championship.
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